ATM Wins XXIX Compasso d'Oro for Archive Exhibition
Azienda Trasporti Milanesi (ATM) celebrated its 95th anniversary by being honored with the XXIX Compasso d'Oro ADI for the exhibition titled 'ATM Manifesto – Storie, viaggi e design.' This event, curated by Matteo Pirola and Silvia Zeni, took place at the ADI Design Museum in Milan from November 2024 to January 2025. Showcasing nearly a century of the company's legacy through various posters, photographs, and sketches, the jury's choice signifies a new appreciation for archival research and cultural preservation. It highlights the influence of public transport on Milan's visual identity and broadens the concept of heritage to encompass everyday materials, underlining the significance of public service graphics. The accolade emphasizes the importance of archives in understanding contemporary contexts.
Key facts
- ATM received the XXIX Compasso d'Oro ADI for the exhibition 'ATM Manifesto – Storie, viaggi e design'.
- The award was given on ATM's 95th anniversary.
- The exhibition was held at the ADI Design Museum in Milan from November 2024 to January 2025.
- Curated by Matteo Pirola with Silvia Zeni, head of ATM's Historical Archive.
- The exhibition featured posters, photographs, sketches, advertising campaigns, and graphic materials from nearly a century of ATM's history.
- The jury's decision marks a shift from recognizing industrial objects to recognizing archival research and cultural preservation.
- Milan's metro identity, designed in the 1960s by Franco Albini, Franca Helg, and Bob Noorda, previously won a Compasso d'Oro.
- The project expands the concept of heritage to include ordinary communication materials like tickets, posters, and signage.
Entities
Artists
- Matteo Pirola
- Silvia Zeni
- Franco Albini
- Franca Helg
- Bob Noorda
Institutions
- ATM (Azienda Trasporti Milanesi)
- ADI Design Museum
- Compasso d'Oro ADI
Locations
- Milan
- Italy