Atipografia's Manifesto: Elena Dal Molin on 'Infotogenic' Art and the Radical Act of Slowing Down
In a conversation with Gino Fienga for Collezione da Tiffany, Elena Dal Molin, the director of Atipografia, reflects on the gallery's journey from its inception as a cultural association in Italy in 2014 to its establishment as a full gallery in 2022 following architectural renovations. She advocates for 'infotogenic' art that defies easy photographic capture. The programming for 2026 features a trilogy: 'Matermania,' 'L'ombra delle lucciole,' and 'Di polvere le stelle.' Dal Molin notes the difficulties posed by the former industrial space and mentions artists Juan Eugenio Ochoa, Mats Bergquist, and Diego Soldà as representatives of slow art. She intends to cut the number of exhibitions from four to three or two annually, prioritizing tangible experiences over online popularity.
Key facts
- Atipografia was founded in 2014 as a cultural association in Italy's industrial province.
- After architectural restoration, Atipografia reopened as a gallery in 2022.
- Elena Dal Molin leads Atipografia.
- Atipografia promotes 'infotogenic' art that cannot be captured in photographs.
- The 2026 exhibition trilogy includes 'Matermania', 'L'ombra delle lucciole', and 'Di polvere le stelle'.
- 'Di polvere le stelle' involved darkening the gallery and an installation called 'Lago di stelle'.
- Artists Mats Bergquist and Diego Soldà create layered, slow works.
- Philosopher Alfonso Cariolato collaborates with Atipografia.
- Dal Molin plans to reduce exhibitions to two or three per year.
- The gallery is located in Arzignano, Italy.
Entities
Artists
- Elena Dal Molin
- Gino Fienga
- Juan Eugenio Ochoa
- Mats Bergquist
- Diego Soldà
- Angela Glajcar
- Alfonso Cariolato
Institutions
- Atipografia
- Collezione da Tiffany
- Kunst-Station Sankt Peter Köln
Locations
- Arzignano
- Italy
- Milan
- Cologne
- Germany