Athletics Rebrands KieranTimberlake Around Research and Materiality
Athletics has redesigned the brand identity for KieranTimberlake, an architecture firm marking its 40th anniversary and a transition to employee-ownership. The visual system balances research-backed rigor with warmth through material specificity. It uses a three-typeface stack—sans, serif, and semi-mono—to shift between precision and editorial storytelling. The color palette is drawn from the firm's own buildings: brick, concrete, glass, and earth. The wordmark is solid and unadorned, with an icon suite built from the same geometry. Out-of-home applications use three-panel formats, and branded stationery includes a custom ruler and pen. The website features a sidebar channel for research alongside projects, a scaling archive of forty years of output, and filtering for researchers and browsers. Schematic drawings appear beside finished photography throughout. The identity holds continuity without nostalgia.
Key facts
- Athletics rebuilt KieranTimberlake’s brand identity.
- The identity balances research-backed rigor and warmth.
- The visual system uses a three-typeface stack: sans, serif, and semi-mono.
- The color palette is derived from KieranTimberlake’s own buildings: brick, concrete, glass, earth.
- The wordmark is solid and unadorned.
- An icon suite extends the identity into a working visual language.
- Out-of-home applications use three-panel formats.
- Branded stationery includes a custom ruler and a pen.
- The website has a sidebar channel for research alongside projects.
- A scaling archive holds forty years of output with filtering for researchers and browsers.
- Schematic drawings appear beside finished photography throughout the site.
- KieranTimberlake is marking its 40th anniversary and a transition to employee-ownership.
- The identity holds continuity without nostalgia.
Entities
Institutions
- KieranTimberlake
- Athletics