Asolo Prosecco campaign features Canova museum

Asolo Prosecco has launched a communication campaign centered on the Museo Gypsotheca di Antonio Canova in Possagno, Treviso, to promote the region's cultural heritage. The campaign uses photographs by Filippo Guerra and graphics by Paffi studio, taken from the exhibition "Canova e il dolore. La stele Mellerio" (ongoing until November 5, 2022), which reunites the two Mellerio funerary monuments commissioned by Count Giacomo Mellerio from Canova in 1812. Ugo Zamperoni, president of the Consorzio Asolo Prosecco, emphasized that the area's cultural and natural assets—including art, history, architecture, woods, and vineyards—are worth preserving, noting that vineyards cover only 6% of the territory while forests cover 29%.