Asia Agency Creates Visual Identity for São Paulo's New Photography Hub Instituto ViaFoto

Founded by Sérgio Brandão and Vico Benevides within the Omnicom Group, Asia Agency has crafted the visual identity for Instituto ViaFoto, a cultural center in São Paulo that spans 1,000 square meters and focuses on photography. The institute, envisioned by David Feffer, the Chairman of Suzano, is situated in Largo da Batata, Pinheiros. The identity system embodies the dual nature of photography—both capturing ephemeral moments and influencing enduring cultural stories—across various physical and digital platforms. ViaFoto is built on two main components: an exhibition space showcasing works from photojournalism to contemporary art, and a knowledge center that provides workshops, discussions, and training, fostering an environment of learning, dialogue, and creative collaboration.