Artsy's Marina Cashdan on Digital Art Marketplace Strategy
In an interview with Artribune, Marina Cashdan, Artsy's Director of Content, and Graham Newhall explored the platform's development. Cashdan attributed Artsy's achievements to its mission of enhancing online art accessibility, distancing it from the term 'permanent online fair.' The Artsy Magazine functions autonomously, guided by both data and intuition. While Cashdan acknowledged difficulties in the realm of online art publishing, such as diminished cultural reporting in US newspapers and the shutdown of Louise Blouin Media, she also recognized the potential for digital publications. Newhall elaborated on the Art Genome Project, which merges human art historians with machine learning for tailored recommendations. Cashdan reflected on the 2017 Venice Biennale, noting its dialogue and architecture, despite not being the finest. Artsy emphasizes quality, exemplified by initiatives like UBS Year in Art, along with quicker reporting.
Key facts
- Artsy's success attributed to vision and company culture.
- Artsy rejects label of 'permanent online fair'.
- Artsy Magazine operates independently from marketplace partnerships.
- The Art Genome Project uses over 1,000 genes assigned by art historians.
- Cashdan noted crisis in online art publishing in the US.
- Artsy experimented with user-generated content but paused it.
- Cashdan described 2017 Venice Biennale as not the best edition.
- Artsy may produce a TV series on streaming platforms like Netflix or Amazon.
Entities
Institutions
- Artsy
- Artribune
- UBS
- Louise Blouin Media
- New York Times
- Wall Street Journal
- Netflix
- Amazon
- Venice Biennale
Locations
- United States
- Venice
- Italy
- Europe