Artribune Magazine Defends Print Media Amid Digital Shift with Dolce&Gabbana Support
In an editorial for Artribune Magazine #48, editor Massimiliano Tonelli defends print media, arguing that despite digital proliferation, print offers a unique magic and perspective. He cites the magazine's own digital success—leading social profiles, newsletters, and website—as proof that print and digital are complementary, not competing. Tonelli notes that media evolve rather than disappear, comparing print's resilience to radio, books, and cinema. He highlights Dolce&Gabbana's strategic return to print advertising, quoting Stefano Gabbana's 2019 Vogue.it interview: "This is the moment to go back to magazines... power to the press!" Tonelli criticizes the fashion industry's past overinvestment in influencers and calls for a rebalance to sustain indispensable print platforms. The editorial appears in the third issue since Artribune's 2018 redesign, with the next issue timed for the Venice Biennale in May.
Key facts
- Artribune Magazine #48 features an editorial by Massimiliano Tonelli defending print media.
- The magazine underwent a deep graphic and content redesign in 2018 and is now on its third issue.
- The next issue will coincide with the Venice Biennale in May.
- Artribune also runs leading social media profiles, a newsletter, and a website.
- Tonelli argues media transform but do not disappear, citing radio, books, and cinema.
- Dolce&Gabbana supports Artribune through advertising, choosing print as a strategic communication move.
- Stefano Gabbana stated in a Vogue.it interview (Feb 15, 2019) that print magazines offer a unique point of view and called for a return to print.
- Tonelli criticizes the fashion industry's past focus on influencers and calls for rebalanced support for print.
Entities
Artists
- Massimiliano Tonelli
- Stefano Gabbana
Institutions
- Artribune Magazine
- Dolce&Gabbana
- Vogue.it
- Exibart
- Gambero Rosso
- Università di Siena
Locations
- Italy
- Venice