Artists' charity initiatives: genuine generosity or cheap publicity?
Pino Boresta questions the authenticity of artists' charity initiatives during the COVID-19 crisis, arguing that many participants lack commercial value and use these events for easy publicity. He recounts his own rejected offer to join such an initiative, citing an email response that the organizers were overwhelmed with requests. Boresta criticizes artists who readily give away or undersell their work, contrasting them with his own practice of donating works to those without market value while insisting that his most important pieces must be purchased at fair prices. He warns that those who try to control the art market's game may end up losing.
Key facts
- Pino Boresta criticizes artists' charity initiatives as cheap publicity.
- Boresta's offer to participate in a charity initiative was rejected due to high demand.
- He distinguishes between artists with no commercial value who should give away work and those with real value who should sell.
- Boresta has a history of donating his own works through various projects.
- The article is published on Artribune, an Italian art magazine.
- Boresta was born in Rome and lives in Segni (Rome).
- He aligns with Situationist values.
- The article references the COVID-19 pandemic as context for charity initiatives.
Entities
Artists
- Pino Boresta
Institutions
- Artribune
Locations
- Rome
- Segni
- Italy