Artists and Designers Create Signature Sunglasses as Cultural Artifacts
Alex Israel's Freeway eyewear line features annual collaborations with artists like John Baldessari, Barbara Kruger, and Raymond Pettibon, whose 2015 frames include a line from his 1989 serigraph 'I Thought California Would Be Different.' These sunglasses are sold for $200 through ForYourArt, an LA initiative supporting local artists and institutions. Israel's artistic practice includes his As It Lays (2012) series, where he interviews LA figures like Marilyn Manson and Melanie Griffith while wearing his signature sunglasses. Fashion designer Marjan Pejoski's label Kokon To Zai collaborated with Linda Farrow to create a sculptural mask-like sunglasses structure called KTZ 9, priced at £180. Damir Doma designed Bradfield frames for Mykita with a medical aesthetic, costing £475. Bernhard Willhelm, who recently moved from Paris to LA, creates industrial visor sunshades for Mykita, priced at £459. Homes Eyewear, founded by Achille Bianchi of the OmniCorpDetroit collective, produces reclaimed wooden frames from Detroit's demolished buildings, with the Sturtevant model selling for $228. Cast Eyewear, founded by former production designer Miles Pitt in Australia, releases limited edition sunglasses like the Disco Stepchild model for $100. The article was published online exclusively on 30 July 2015.
Key facts
- Alex Israel's Freeway eyewear collaborates with artists John Baldessari, Barbara Kruger, and Raymond Pettibon.
- Raymond Pettibon's 2015 Freeway frames feature a line from his 1989 serigraph 'I Thought California Would Be Different.'
- ForYourArt sells Israel's Freeway frames for $200 to support LA artists and cultural institutions.
- Marjan Pejoski's Kokon To Zai collaborated with Linda Farrow on the KTZ 9 sculptural sunglasses for £180.
- Damir Doma designed Bradfield frames for Mykita with a medical look, priced at £475.
- Bernhard Willhelm creates industrial visor sunshades for Mykita, costing £459, after moving from Paris to LA.
- Homes Eyewear uses reclaimed wood from Detroit buildings for frames like the Sturtevant model at $228.
- Cast Eyewear, founded by Miles Pitt in Australia, sells limited edition sunglasses like Disco Stepchild for $100.
Entities
Artists
- Alex Israel
- John Baldessari
- Barbara Kruger
- Raymond Pettibon
- Marjan Pejoski
- Damir Doma
- Bernhard Willhelm
- Jutta Kraus
- Achille Bianchi
- Miles Pitt
- Marilyn Manson
- Melanie Griffith
Institutions
- ForYourArt
- Kokon To Zai
- Linda Farrow
- Mykita
- OmniCorpDetroit
- Homes Eyewear
- Cast Eyewear
- ArtReview
Locations
- Los Angeles
- California
- United States
- London
- United Kingdom
- Paris
- France
- Germany
- Detroit
- Australia