Artist Tips for Succeeding at Summer Art Shows and Festivals

A comprehensive compilation of advice from RedDotBlog readers offers practical strategies for artists participating in summer art shows and festivals. Key recommendations include scouting shows in advance, observing booth quality and buyer traffic, and talking to exhibiting artists about their experiences. Artists should invest in professional display equipment like white canopies and Pro Panels, and ensure their booth resembles a gallery space with selective, well-spaced artwork. Taking credit cards via Square or similar mobile processors is essential for larger sales. Building a mailing list, having multiple price points (including prints), and engaging visitors with stories about the work are emphasized. Artists should avoid overcrowding booths, eating in the booth, or sitting down, and instead remain positive and interactive. The application process requires high-quality digital images and a unified body of work; resources like ZAPPlication, Juried Art Services, Art Fair SourceBook, and Sunshine Artist Magazine help find shows. Beginners should start with small local events to learn before targeting top-tier fairs. The post also addresses logistics like packing checklists, hydration, and handling chargebacks, noting they are rare for face-to-face fine art sales.