Artist Giuseppe Gallo redesigns Florentine lily for Medici TV series

Italian artist Giuseppe Gallo was commissioned by Lux Vide producer Luca Bernabei to redesign the Florentine lily (Giglio) for the second season of the TV series "I Medici. Lorenzo il Magnifico." The series, an international co-production with Rai Fiction, Altice Group, and Big Light Productions, picks up in 1469, twenty years after the first season, focusing on Lorenzo de' Medici. Gallo hand-drew the simplified, stylized lily without computer assistance, inspired by a day at the Fonderia Artistica di Pietro Caporella watching bronze work. He aimed for a conceptual imprint rather than a personal style, making the symbol less floral and more iconic. Gallo expressed hope for continued collaboration between artists and cinema, and praised the series for showcasing Italian cultural primacy rather than mafia stories. He also suggested a TV series about the Futurists as a way to explore Italy's vibrant artistic past.