ARTFEED — Contemporary Art Intelligence

Artist-Designed Cognac and Whisky Bottles for Chinese New Year

other · 2026-04-27

For the Year of the Tiger, luxury spirits brands have released limited edition bottles with designs by contemporary Chinese artists. Martell Noblige collaborated with Jacky Tsai, blending traditional Oriental motifs with Western Pop Art. Royal Salute 21 Year Old features illustrations by Feifei Ruan, a New York-based award-winning illustrator, inspired by Oriental classics with sci-fi and fantasy elements. Johnnie Walker Blue Label showcases intricate artwork by Shan Jiang, depicting a winged tiger symbolizing strength and progress. Hennessy X.O & V.S.O.P partnered with internationally renowned artist Zhang Enli, whose vibrant abstract interpretation evokes the tiger as an ancestral symbol of power, success, and confidence, with dynamic lines and vivid colors. The article also highlights the cultural significance of cognac and whisky in China as symbols of social ascent, replacing traditional baijiu. The Ta Hua restaurant in Milan, a reference point for the Chinese expat community, features a painting by Fan Zeng, a celebrated artist whose works are in the Forbidden City, National Museum of China, Museum of Chinese Modern Art, Musée Guimet, and Musée Rodin.

Key facts

  • Martell Noblige limited edition designed by Jacky Tsai.
  • Royal Salute 21 Year Old CNY Edition illustrated by Feifei Ruan.
  • Johnnie Walker Blue Label CNY Edition features art by Shan Jiang.
  • Hennessy X.O & V.S.O.P Chinese New Year 2022 edition by Zhang Enli.
  • Ta Hua restaurant in Milan displays a painting by Fan Zeng.
  • Fan Zeng is director of the Department of Chinese Painting at Peking University.
  • Cognac and whisky are status symbols for China's middle class.
  • Limited edition bottles are popular gifts during Chinese New Year.

Entities

Artists

  • Jacky Tsai
  • Feifei Ruan
  • Shan Jiang
  • Zhang Enli
  • Fan Zeng

Institutions

  • Martell
  • Royal Salute
  • Johnnie Walker
  • Hennessy
  • Ta Hua
  • Peking University
  • Forbidden City
  • National Museum of China
  • Museum of Chinese Modern Art
  • Musée Guimet
  • Musée Rodin

Locations

  • Milan
  • Italy
  • New York
  • United States
  • China
  • Paris
  • France
  • Cognac

Sources