Artissima Unveils 'Hall of Fame' Visual Identity for 25th Anniversary

For its 25th anniversary, Artissima has launched a new visual identity called 'Hall of Fame,' created by studio FIONDA. The campaign shifts from graphic to photographic imagery, using a single archival photo from the fair's history to attract a younger audience. The design maintains the pink color and previous identity by Leonardo Sonnoli but introduces patches as empty shapes, later revealing the anniversary patch worn frontally across dozens of outfits. The concept, described by FIONDA as a 'we wear culture' that is playful and disorienting, invites viewers to collect and identify each edition's patch, turning the fair's visual history into a material, vintage-yet-evergreen mosaic. The campaign aims to map milestones: each year a goal, each goal a patch. Separately, miart's campaign 'Horizon' runs from October 2018 until the fair's opening, using multiple platforms and media to tell the fair's diverse stories, from early 1900s works to recent experiments, with water imagery evoking transition and hybridization.