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Artissima 2024: Digital Art Scarce as NFT Bubble Burst Spurs Collector Caution

festival-fair · 2026-04-26

Artissima 2024, Italy's most contemporary art fair, features minimal digital and new media art, with traditional painting and sculpture dominating the Oval del Lingotto. The scarcity reflects a post-NFT bubble wariness among collectors, who now avoid risky investments in digital works. Despite this, a few exceptions exist: Federica Di Pietrantonio (b. 1996) presents new paintings at The Gallery Apart (Rome) that blend analog and digital aesthetics, inspired by online subcultures. Aziza Kadyri, at eastcontemporary (Milan), shows textile works using AI trained on suzani embroidery, generating unique digital interactions via a custom Stable Diffusion model. Damon Zucconi, at Veda (Florence), exhibits a new digital piece created with his own AI software, exploring language and perception. The article notes that while fairs like Frieze London and Art Basel have embraced digital art, Italy lags, risking exclusion of a sector that has grown exponentially after the NFT crash.

Key facts

  • Artissima 2024 is held at Oval del Lingotto in Turin, Italy.
  • The fair features mostly traditional media (painting, sculpture) with very few video or digital works.
  • Collector caution after the NFT bubble burst is cited as the main reason for the lack of digital art.
  • Federica Di Pietrantonio (b. 1996) shows new paintings at The Gallery Apart (Rome) inspired by digital subcultures.
  • Aziza Kadyri presents textile works at eastcontemporary (Milan) using AI trained on suzani embroidery.
  • Kadyri uses a custom AI image generator based on Stable Diffusion.
  • Damon Zucconi exhibits a new digital work at Veda (Florence) created with his own AI software.
  • The article compares Artissima unfavorably to Frieze London and Art Basel, which have featured digital art.

Entities

Artists

  • Federica Di Pietrantonio
  • Aziza Kadyri
  • Damon Zucconi
  • Lawrence Lek

Institutions

  • Artissima
  • Oval del Lingotto
  • The Gallery Apart
  • eastcontemporary
  • Veda
  • Frieze London
  • Art Basel

Locations

  • Turin
  • Italy
  • Rome
  • Milan
  • Florence
  • London
  • Basel

Sources