ARTFEED — Contemporary Art Intelligence

Arthur Jafa's 'Love Is The Message, The Message Is Death' streams globally amid Black Lives Matter protests

digital · 2026-04-20

This weekend, 13 global art institutions, such as the Smithsonian, Tate, and Stedelijk Museum, will stream Arthur Jafa's 2016 video 'Love Is The Message, The Message Is Death.' The seven-minute film, which premiered at Gavin Brown's Enterprise in New York, features a century of African-American visuals accompanied by Kanye West's 'Ultralight Beam.' It contrasts moments of success with instances of police brutality, incorporating home videos and historical clips to highlight systemic racism. In a 2018 interview with The Guardian, Jafa expressed concerns that emotional reactions might not lead to meaningful engagement with black trauma, cautioning that providing white audiences with emotional moments could hinder actions beyond mere emotional release, raising questions about imagery's role in societal transformation.

Key facts

  • Arthur Jafa's video 'Love Is The Message, The Message Is Death' debuted in 2016
  • The work will be streamed online this weekend by 13 international art institutions
  • Institutions include the Smithsonian, Tate, and Stedelijk Museum Amsterdam
  • The video uses Kanye West's 2016 song 'Ultralight Beam' as soundtrack
  • It collages a century of African-American imagery from triumphs to police violence
  • Jafa includes home footage of his family and historical events like Michael Brown's killing
  • Jafa expressed ambivalence in 2018 about the work's impact, questioning emotional responses
  • The artist is a cinematographer with music video and film credits

Entities

Artists

  • Arthur Jafa
  • Kanye West
  • Susan Sontag
  • Howard D. Gould

Institutions

  • Gavin Brown's Enterprise
  • Smithsonian
  • Tate
  • Stedelijk Museum Amsterdam
  • The Guardian
  • The Chicago Defender

Locations

  • New York
  • Washington, DC
  • London
  • Amsterdam
  • Netherlands
  • Ferguson
  • Missouri
  • United States

Sources