ARTFEED — Contemporary Art Intelligence

ArtFloor: New Milan Hub Offers Integrated Services for Art and Culture

institutional · 2026-04-26

Located at via Moscova 18 in Milan, ArtFloor is a newly established interdisciplinary center dedicated to the art and culture sector. This initiative is the result of collaboration among six partners: LCA Studio Legale (offering legal and fiscal guidance), Artshell (providing digital solutions), Condense (specializing in software development), Fonderia Artistica Battaglia (expert in bronze casting), Lara Facco P&C (focused on communication), and Mazzini Lab Benefit (delivering risk assessment and training alongside Heritup Agency). The hub offers consultancy services in areas such as legal, tax, insurance, copyright, advertising, and AI for various stakeholders including collectors, galleries, and museums, aiming to foster a cohesive framework for Italy's art community. Key partners include Massimo Cruciotti, Bernabò Visconti di Modrone, Nicola Racco, and Andreas Boccone, emphasizing the integration of art, technology, and craftsmanship.

Key facts

  • ArtFloor is a new hub in Milan offering consulting for art and culture.
  • It is located at via Moscova 18 in Milan.
  • There are six founding partners: LCA Studio Legale, Artshell, Condense, Fonderia Artistica Battaglia, Lara Facco P&C, and Mazzini Lab Benefit.
  • Services include legal, tax, insurance, copyright, advertising, and AI advice.
  • Artshell provides digital solutions for galleries, collectors, artists, and institutions.
  • Condense focuses on software development and digital transformation.
  • Fonderia Artistica Battaglia offers bronze casting and supports contemporary art projects.
  • Mazzini Lab Benefit provides risk assessment and certified training for cultural heritage.
  • Lara Facco P&C handles strategic communication and press office.
  • The hub aims to create a coordinated system for the Italian art world.
  • Maria Grazia Longoni is the head of the art department at LCA Studio Legale.
  • Bernabò Visconti di Modrone is founder and CEO of Artshell.
  • Nicola Racco is CTO of Condense.
  • Andreas Boccone is Director of Fonderia Artistica Battaglia.
  • Massimo Cruciotti is Sole Director of Mazzini Lab Benefit.
  • Mazzini Lab collaborates with Heritup Agency for training.
  • The building at via Moscova 18 is fully occupied by LCA Studio Legale.

Entities

Institutions

  • ArtFloor
  • LCA Studio Legale
  • Artshell
  • Condense
  • Fonderia Artistica Battaglia
  • Lara Facco P&C
  • Mazzini Lab Benefit
  • Heritup Agency
  • Artribune

Locations

  • Milan
  • Italy
  • via Moscova 18

Sources