Arte Fiera Director on Art Fairs' Future Before Vaccine

Simone Menegoi, director of Arte Fiera in Bologna, discusses the future of art fairs during the pandemic. He launched an online series 'In Galleria' to maintain contact with the community. Menegoi believes that until a vaccine arrives (estimated 12-18 months), mass events like fairs must adapt with limited entries and social distancing. He sees digital enhancement as inevitable but notes that physical art and galleries will persist. He warns that small and medium galleries face severe damage due to reliance on fairs for over 50% of revenue, compounded by economic recession. Collectors continue buying, focusing on affordable works for home display. The interview was conducted by Massimiliano Tonelli for Artribune.