Art Wealth Management: Alessia Zorloni on Private Collections and Market Dynamics
The edited volume 'Art Wealth Management' (Springer, 2016), compiled by Alessia Zorloni, explores the economic and legal issues related to the management of private art collections. Notable contributors include Magnus Resch, Randall Willette, Antonella Ardizzone, and Sonia Pancheri, alongside interviews conducted by Patrizia Sandretto Re Rebaudengo. A roundtable discussion led by Marilena Pirrelli featured insights from Barbara Tagliafierri, Patrizia Misciattelli delle Ripe, Sandretto Re Rebaudengo, and Domenico Filipponi. Zorloni points out that private museums are now comparable to public institutions, with Tate showcasing 20%, the Louvre 8%, the National Gallery 5%, and the Guggenheim 3% of their collections. She outlines four models of private museums and proposes a balanced scorecard for assessing performance, arguing for tax incentives to bolster Italian contemporary art amidst strong cultural institutions dominating the market.
Key facts
- Alessia Zorloni edited 'Art Wealth Management', published by Springer in 2016.
- The book includes contributions from Magnus Resch, Randall Willette, Antonella Ardizzone, and Sonia Pancheri.
- Patrizia Sandretto Re Rebaudengo conducted interviews for the volume.
- A roundtable was moderated by Marilena Pirrelli with Barbara Tagliafierri, Patrizia Misciattelli delle Ripe, Patrizia Sandretto Re Rebaudengo, and Domenico Filipponi.
- Tate exhibits 20% of its collection, Louvre 8%, National Gallery 5%, Guggenheim 3%.
- Four private museum models: educational, entrepreneurial, urban regeneration, iconic.
- Examples: Fondazione Sandretto Re Rebaudengo (educational), MONA (entrepreneurial), Fondazione Prada and Garage Museum (urban regeneration), Fondation Louis Vuitton (iconic).
- The balanced scorecard evaluates museums across content, visitors, staff, and finance.
- The 'celebrity effect' analysis used data on 155 contemporary artists.
- North America, Germany, and UK dominate the contemporary art market.
- Zorloni recommends tax incentives, Art Bonus extension, and the Italian Council for Italian art promotion.
Entities
Institutions
- Artribune
- Springer
- Deloitte Italia
- AIFO
- UniCredit
- Il Sole 24 Ore
- Tate
- Louvre
- National Gallery
- Guggenheim
- Fondazione Sandretto Re Rebaudengo
- Museum of Old and New Art (MONA)
- Fondazione Prada
- Hangar Bicocca
- Garage Museum of Contemporary Art
- Rubell Family Collection
- Fondation Louis Vuitton
- Museo Soumaya
- Crystal Bridges Museum
- Kunsthalle Wien
- Boston Consulting Group
- Collezione Maramotti
- Julia Stoschek Collection
- George Economou Collection
- Collezione Olnick Spanu
- MiBACT
- Italian Council
Locations
- Reggio Emilia
- Italy
- Düsseldorf
- Germany
- Moscow
- Russia
- Miami
- United States
- Paris
- France
- Mexico City
- Mexico
- Bentonville
- Tasmania
- Australia
- North America
- United Kingdom
- Heidelberg
- Berlin