Art's Material Resistance in a Dematerialized World
Despite the early conceptual art movement's focus on immateriality, contemporary art stands in stark contrast to the trend of dematerialized content. Lucy Lippard's 1973 publication, 'Six Years: The Dematerialization of the Art Object,' chronicled this shift beginning in 1966, voicing concerns about commercialization. While various forms of entertainment such as music, film, and video games have embraced digital formats, the art sector still values physical pieces due to financial frameworks, the notion of 'aura,' and technological constraints. The market is split between collectors of unique items and editions, with no subscription model for digital art. Two years ago, Daniel Birnbaum transitioned from Stockholm's Moderna Museet to the virtual-reality company Acute Art, working with artists like Marina Abramović and Olafur Eliasson on initiatives such as 'Unreal City.' Today's digital art is frequently regarded as cumbersome, casting doubt on its future.
Key facts
- Lucy Lippard's book 'Six Years: The Dematerialization of the Art Object' was published in 1973.
- The book catalogued conceptual art practices from 1966 onward.
- Daniel Birnbaum left his directorship at Moderna Museet two years ago to work for Acute Art.
- Acute Art has collaborated with artists including Marina Abramović, Olafur Eliasson, Bjarne Melgaard, and Cao Fei.
- Acute Art's app features projects like 'Unreal City,' an augmented-reality experience.
- 'Unreal City' allows users to place virtual KAWS figures or Koo Jeong A drawings in their homes.
- Contemporary art largely remains tied to physical objects despite digital trends in other media.
- Barriers to art's dematerialization include money, 'aura,' and technological limitations.
Entities
Artists
- Lucy Lippard
- Marina Abramović
- Olafur Eliasson
- Bjarne Melgaard
- Cao Fei
- KAWS
- Koo Jeong A
- Salvador Dalí
Institutions
- Moderna Museet
- Acute Art
- ArtReview
Locations
- Stockholm
- Sweden