Art Fund's Alex Gorosh attempts to see all London art in one day

Art Fund, the UK-based art charity, commissioned filmmaker Alex Gorosh to create a promotional video for the National Art Pass, which grants free entry to 225 museums across the UK. In the video, Gorosh attempts to see all the art in London in a single day, sprinting through museum galleries, hopping taxis, buses, and the Tube, all while timing himself. The challenge involved walking 22 miles, visiting 13 museums, and viewing approximately 140,000 artworks. By the end, Gorosh reveals he saw less than 1% of the roughly 20 million artworks housed in London's 92 museums and galleries. The video's message, quoting Ferris Bueller from the 1986 film 'Ferris Bueller's Day Off,' encourages viewers to slow down and appreciate art rather than rush through it. The spot aims to promote the National Art Pass and highlight the vast cultural heritage available in London.