Art Fairs Dominate Market with 36% of Mid-Sized Dealer Sales as Expansion Continues

The 2026 Art Basel and UBS Art Market Report reveals that mid-sized galleries are now getting 36% of their sales from art fairs, despite ongoing concerns about costs and accessibility. Frieze and Art Basel have expanded globally, with Art Basel Qatar launching in February. These events are seen as tools of soft power, and it's estimated that by 2025, operational costs will account for 15% of dealer expenses. Gallerist Chris Sharp turned down a $35,000 booth at Frieze Los Angeles for Post-Fair, opting for a much lower fee. New alternatives like ENZO and Neighbors are emerging, with R Parmar offering ENYO for free during Frieze LA. Additionally, Frieze Seoul will no longer require physical spaces starting in September. Market columnist Melanie Gerlis pointed out that the anticipated changes in the fair landscape post-pandemic haven’t happened.