Art Enterprise Launches in Florence to Create Custom Corporate Art Collections

Art Enterprise, a new project based in Florence, Italy, offers personalized corporate art collections for businesses. Founded by Aria Art Gallery and Studio Legale Benelli, it aims to help companies differentiate their brand through art. The initiative was announced at a press conference on June 23, attended by Florence culture councilor Tommaso Sacchi, Prato culture councilor Simone Mangani, and Florence budget councilor Federico Gianassi. Art Enterprise provides a team of experts including curators, lawyers from Studio Benelli and RASS Associati (specializing in new technology law), economists, journalists, and accountants. They select artists based on the company's products and services, creating collections used for advertising, product representation, store displays, textiles, prints, architecture, and murals. The project targets entrepreneurs who view contemporary art as both a physical and immortal asset to enhance brand reputation. Future expansions are planned for Milan and Rome. Antonio Budetta, director of Aria Art Gallery, serves as president of Art Enterprise.