Art Cologne Director Daniel Hug on the Fair's 50-Year History and Future

Daniel Hug, director of Art Cologne since 2008, discusses the fair's 50-year history, its unique position as the world's oldest contemporary art fair, and strategies for revitalization. Born in Switzerland and raised in the US, Hug studied at the School of the Art Institute of Chicago, opened RX Gallery in 1996, and later co-ran Chicago Project Room. He moved to Los Angeles in 2003 to open a gallery. His involvement with art fairs began in 1998 with Art Chicago's selection committee and as a consultant for Art LA. Upon taking over Art Cologne, Hug recognized its organic growth from a strong local collector base, distinguishing it from trend-driven global fairs. He highlights the fair's resilience without relying on international jetsetters. The 2016 edition saw over 90% of exhibitors meeting sales expectations, with 4,000 more visitors than 2015. Notable attendees included curators Hans Ulrich Obrist and Ann Goldstein. The 50th anniversary was marked by a scholarly book by Walther König and ZADIK. Hug notes improved relations with Art Brussels under Katerina Gregos, despite past tensions over scheduling. He emphasizes Cologne's cultural density, with institutions like Kölnischer Kunstverein and Bonner Kunstverein hosting concurrent events. Looking ahead, Hug plans incremental changes for 2017.