Art Bonus 10 Years On: Dario Franceschini on Cultural Patronage in Italy

Ten years after introducing the Art Bonus tax incentive, former Italian Minister of Cultural Heritage Dario Franceschini reflects on its impact. The measure has raised nearly €1 billion from over 40,000 patrons, funding numerous cultural projects. However, donations are concentrated on major institutions, leaving smaller ones underserved. Franceschini calls for targeted communication campaigns, dedicated fundraising professionals in public bodies, and simpler crowdfunding tools to broaden participation. He also urges parliamentary debate on extending tax benefits to private cultural heritage, learning from other countries while setting clear limits to prevent abuse. Criticizing the current government's lack of emphasis on the scheme, he stresses the educational value of fostering a 'give back' culture. Franceschini envisions a future where major companies exporting globally would be ashamed not to allocate part of their profits to Italy's cultural heritage. The interview was conducted by Livia Montagnoli for Artribune.