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Art Basel's Unlimited Section Transforms into an Artistic Funfair

festival-fair · 2026-05-04

The Unlimited section of Art Basel 2019, dedicated to large-scale museum-quality works, has been described as resembling a funfair, prioritizing entertainment and accessibility over intellectual depth. The selection includes interactive pieces, virtual reality experiences, and inflatable installations, with many works designed to produce a 'wow' effect. Notable historical Italian artists such as Fontana, Penone, Kounellis, and Melotti are represented, but the majority of works cater to a new wave of collectors from the Gulf, China, and Russia, who prefer immediate and clear art. The article suggests that the old, cultured European market is struggling, and dealers are adapting to these tastes. The review concludes that this edition of Unlimited is highly successful, despite its shift towards entertainment.

Key facts

  • Unlimited is the section of Art Basel dedicated to large-scale, museum-quality works.
  • The 2019 edition features many interactive works, including virtual reality and inflatable installations.
  • Historical Italian artists like Fontana, Penone, Kounellis, and Melotti are included.
  • New collectors from the Gulf, China, and Russia are driving demand for accessible art.
  • The article describes the section as a 'funfair' with high entertainment value.
  • The review states that this edition of Unlimited is 'decidedly successful'.
  • Art Basel 2019 takes place in Basel, Switzerland.
  • The article was published by Artribune.

Entities

Artists

  • Fontana
  • Penone
  • Kounellis
  • Melotti

Institutions

  • Art Basel
  • Artribune

Locations

  • Basel
  • Switzerland
  • Gulf
  • China
  • Russia

Sources