Art Basel Files Trademark Lawsuit Against Adidas Over Unauthorized Sneaker Giveaway
Art Basel has initiated legal action against Adidas for trademark infringement, according to the Miami Herald. The dispute centers on a series of events hosted by the sportswear brand during the most recent Art Basel Miami, where free trainers were distributed. These sneakers featured the words 'Art Basel' positioned beneath the Adidas logo on the tongue. Art Basel contends this unauthorized use of its name dilutes the brand and falsely implies an official partnership or sponsorship. Although Adidas never sold the footwear, pairs have subsequently appeared on eBay with asking prices reaching $250. The lawsuit highlights a recurring pattern where fashion and lifestyle brands organize concurrent parties and events around the American edition of the prestigious art fair.
Key facts
- Art Basel is suing Adidas for trademark infringement.
- The Miami Herald reported the legal dispute.
- The conflict stems from events during Art Basel Miami.
- Adidas gave away free trainers bearing the words 'Art Basel' on the tongue.
- Art Basel claims the unauthorized use dilutes its brand and misrepresents an association.
- The sneakers were never sold by Adidas.
- Some pairs have been listed on eBay for up to $250.
- Fashion brands often host events coinciding with the American iteration of Art Basel.
Entities
Institutions
- Art Basel
- Adidas
- Miami Herald
- eBay
Locations
- Miami
- United States