Art Basel 2018: 10 Must-See Booths and a Shift in Strategy
The 2018 Art Basel commenced with a muted vibe, suggesting a possible downturn in the conventional fair model. Dealers observed a decrease in innovative pieces, many of which had been showcased before. In light of this, Art Basel introduced a new consulting service focused on cultural-territorial marketing, launching in Buenos Aires in September as part of the 'Art Basel Cities' project. Noteworthy exhibits included Neugerriemschneider (Berlin) showcasing works by Olafur Eliasson and Ai Weiwei; Gavin Brown (New York, Rome) featuring Sturtevant and Ed Atkins; Matthew Marks (New York) with pieces by Katharina Fritsch and Jasper Johns; Jocelyn Wolf (Paris) presenting works by Santiago de Paoli; along with contributions from Galerie Neu, Juana de Alzpuru, Anthony Meier, Annely Juda, Tanya Bonakdar, and Catriona Jeffries.
Key facts
- Art Basel 2018 opened with a subdued atmosphere and a sense of fatigue.
- The fair announced a new consulting service for cultural-territorial marketing.
- Art Basel Cities initiative will launch in Buenos Aires in September 2018.
- Neugerriemschneider booth featured Olafur Eliasson, Ai Weiwei, Jorge Pardo, Rirkrit Tiravanija, Elizabeth Peyton, and Pawel Althamer.
- Gavin Brown booth included Sturtevant, Ed Atkins, and multiple Jannis Kounellis works.
- Matthew Marks booth showed works by Katharina Fritsch, Jasper Johns, and Ellsworth Kelly.
- Catriona Jeffries displayed 52 acrylic paintings by Ron Terada.
- Annely Juda exhibited works by Christo, David Nash, François Morellet, Max Bill, and David Hockney.
Entities
Artists
- Olafur Eliasson
- Ai Weiwei
- Jorge Pardo
- Rirkrit Tiravanija
- Elizabeth Peyton
- Pawel Althamer
- Sturtevant
- Ed Atkins
- Jannis Kounellis
- Thomas Byrle
- Katharina Fritsch
- Jasper Johns
- Ellsworth Kelly
- Santiago de Paoli
- Katinka Bock
- Hans Schabus
- Diego Bianchi
- Guillaume Leblon
- Manfred Pernice
- Claire Fontaine
- Tom Burr
- Yngve Holen
- Andreas Slominski
- Alicia Framis
- Sandra Gamarra
- Jim Hodges
- Josef Albers
- Gerhard Richter
- Donald Judd
- Christo
- David Nash
- François Morellet
- Max Bill
- David Hockney
- Ernesto Neto
- Martin Boyce
- Tomàs Saraceno
- Ron Terada
Institutions
- Art Basel
- Neugerriemschneider
- Gavin Brown
- Matthew Marks Gallery
- Jocelyn Wolf
- Galerie Neu
- Juana de Alzpuru
- Anthony Meier Fine Arts
- Annely Juda Fine Art
- Tanya Bonakdar Gallery
- Catriona Jeffries Gallery
- Artribune
Locations
- Basel
- Switzerland
- Berlin
- Germany
- New York
- United States
- Rome
- Italy
- Paris
- France
- Madrid
- Spain
- San Francisco
- London
- United Kingdom
- Los Angeles
- Vancouver
- Canada
- Buenos Aires
- Argentina