ARCOmadrid’s #mecomprounaobra: Free Fair Entry with Art Purchase
The Fundación ARCO, which supports ARCOmadrid, has launched #mecomprounaobra, a project running from December 14 to 16 in Madrid. Participating galleries invite influencers—including designer Ana Locking, model Nieves Álvarez, actress Antonia Sanjuan, chef Samantha Vallejo-Nágera, journalist Marta Riopérez, illustrator Monstruo Espagueti, fashion director Charo Izquierdo, and architect Jean Porsche—to select artworks priced under €2,018. Buyers receive free entry to the 37th edition of ARCOmadrid, scheduled for February 21–25, 2018 at IFEMA. The initiative aims to attract younger audiences and expand the art market through celebrity endorsements.
Key facts
- Fundación ARCO launched #mecomprounaobra in Madrid from December 14 to 16.
- Artworks are selected by influencers and VIPs from art, entertainment, gastronomy, and business.
- All works are priced under €2,018.
- Buyers receive free entry to ARCOmadrid 2018.
- ARCOmadrid 2018 is the 37th edition, held February 21–25 at IFEMA.
- Participating galleries include García Galería, Fernando Braso, Pilar Sierra, F2, Max Estrella, Travesía Cuatro, Espacio Mínimo, and Nogueras Blanchard.
- Influencers include Ana Locking, Nieves Álvarez, Antonia Sanjuan, Samantha Vallejo-Nágera, Marta Riopérez, Monstruo Espagueti, Charo Izquierdo, and Jean Porsche.
- The project aims to make art accessible to a broader, younger audience.
Entities
Artists
- Ana Locking
- Nieves Álvarez
- Antonia Sanjuan
- Samantha Vallejo-Nágera
- Marta Riopérez
- Monstruo Espagueti
- Charo Izquierdo
- Jean Porsche
Institutions
- Fundación ARCO
- ARCOmadrid
- IFEMA
- García Galería
- Fernando Braso
- Pilar Sierra
- F2
- Max Estrella
- Travesía Cuatro
- Espacio Mínimo
- Nogueras Blanchard
Locations
- Madrid
- Spain