ARTFEED — Contemporary Art Intelligence

Architecture Takes Center Stage at Cruise 2025 Fashion Shows

other · 2026-04-26

The Cruise 2025 fashion shows, held between May and June 2024, have highlighted architectural landmarks as backdrops. Gucci presented at London's Tate Modern, designed by Herzog & de Meuron, where creative director Sabato De Sarno drew on personal memories and contrasts. Louis Vuitton chose Barcelona's Parc Güell, a UNESCO World Heritage site by Antoni Gaudí, with creative director Nicolas Ghesquière's collection immersed in Spanish culture. Balenciaga showcased at Shanghai's Museum of Art Pudong, designed by Jean Nouvel, where creative director Demna emphasized everyday wear over vacation-specific attire. The article, by Giulio Solfrizzi on Artribune, selects these spectacular venues.

Key facts

  • Cruise 2025 shows took place between May and June 2024.
  • Gucci show at Tate Modern, London, designed by Herzog & de Meuron.
  • Gucci creative director: Sabato De Sarno.
  • Louis Vuitton show at Parc Güell, Barcelona, designed by Antoni Gaudí.
  • Parc Güell is a UNESCO World Heritage site, completed in 1914.
  • Louis Vuitton creative director: Nicolas Ghesquière.
  • Balenciaga show at Museum of Art Pudong, Shanghai, designed by Jean Nouvel.
  • Museum of Art Pudong is 40,000 square meters, clad in white granite.
  • Balenciaga creative director: Demna.
  • Article author: Giulio Solfrizzi.

Entities

Artists

  • Sabato De Sarno
  • Nicolas Ghesquière
  • Demna
  • Antoni Gaudí
  • Jean Nouvel
  • Herzog & de Meuron
  • Giulio Solfrizzi

Institutions

  • Gucci
  • Tate Modern
  • Louis Vuitton
  • Balenciaga
  • Museum of Art Pudong
  • Artribune
  • UNESCO

Locations

  • London
  • United Kingdom
  • Barcelona
  • Spain
  • Shanghai
  • China
  • Parc Güell
  • Museum of Art Pudong
  • 2777 Binjiang Avenue
  • Oriental Pearl Tower
  • Bund

Sources