Apple's Siri revamp to include auto-deleting chats for privacy
Mark Gurman from Bloomberg has reported that Apple is set to unveil a revamped Siri at the Worldwide Developers Conference in June, with a strong emphasis on privacy. This update is seen as an opportunity for Apple to reassert itself in the AI field, especially as it promotes a privacy-first approach compared to its rivals. The company plans to launch its first independent Siri app, powered by Google Gemini, which will offer a chatbot experience similar to ChatGPT but with more stringent data retention rules. Gurman also noted that users might get a feature like the Messages app, allowing them to erase conversations after 30 days, a year, or keep them forever, all while highlighting Apple's commitment to privacy amidst Siri's limitations.
Key facts
- Apple will unveil a new Siri at WWDC in June.
- Privacy is a major theme for the Siri revamp.
- The Siri relaunch aims to reestablish Apple's AI relevance.
- Apple will launch the first standalone Siri app.
- The app is powered by Google Gemini.
- Siri will offer a ChatGPT-like chatbot experience.
- Siri may include auto-delete options for conversations after 30 days or one year.
- Gurman suggests privacy emphasis may excuse Siri's shortcomings.
Entities
Institutions
- Apple
- Bloomberg