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Apple's Five Biggest Product Failures from Apple III to Antennagate

other · 2026-04-21

Apple's history includes significant product failures despite its current status as the world's most valuable brand. The Apple III, released in May 1980, was developed without co-founder Steve Wozniak's involvement and suffered from critical design flaws. This business-oriented computer with 128 KB RAM overheated due to inadequate ventilation, causing chips to pop out of sockets and circuit boards to warp. Nearly all shipped units malfunctioned despite premium pricing ranging from $4,300 to $7,800 (equivalent to $17,000-$30,000 today). The company was founded 50 years ago in a Los Altos garage and has recently reached its peak valuation under CEO Tim Cook, who is now retiring. Other notable failures mentioned include the Newton and Antennagate incidents, though specific details about these events weren't provided in the source material. The Apple II had generated excitement in the late 1970s computer community before the III's disastrous launch.

Key facts

  • Apple was founded 50 years ago in a Los Altos garage
  • Apple is currently the world's most valuable brand under Tim Cook
  • Tim Cook is retiring as Apple's CEO
  • Apple III was released in May 1980
  • Apple III was developed without Steve Wozniak's involvement
  • Apple III had 128 KB RAM and targeted business customers
  • Apple III overheated due to poor ventilation design
  • Nearly 100% of shipped Apple III units malfunctioned
  • Apple III prices ranged from $4,300 to $7,800 (equivalent to $17,000-$30,000 today)
  • The article discusses five major Apple failures including Newton and Antennagate

Entities

Institutions

  • Apple

Locations

  • Los Altos

Sources