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Apple's AI Rollout in China Faces Delays, Siri Integration Slow

ai-technology · 2026-07-31

During an earnings call on Thursday afternoon California time, Tim Cook, the CEO of Apple, revealed plans to introduce AI software in China, the world's largest smartphone market. Initial offerings will include a specialized set of Apple Intelligence features, such as the Clean Up photo-editing tool designed to eliminate unwanted elements in images. Cook emphasized that improvements are still necessary for Siri AI, acknowledging ongoing challenges with its rollout. This announcement follows mixed financial results for Apple, with revenue from greater China rising 22% to $18.8 billion, although it fell short of expectations. Apple reported a 16% year-over-year revenue increase globally, reaching $109.4 billion.

Key facts

  • Apple to launch AI software in China
  • First suite includes Clean Up photo-editing tool
  • Siri AI integration requires more work
  • China revenue rose 22% to $18.8 billion, below estimates
  • Global revenue up 16% to $109.4 billion
  • iPhone sales surged 22%
  • Earnings call held Thursday afternoon California time
  • Quarter ended June 27

Entities

Institutions

  • Apple

Locations

  • China
  • Hong Kong
  • Taiwan
  • Macau
  • California

Sources