Apollo Sports Capital Invests $225M in Pickleball Inc.

Pickleball Inc., the parent organization of the swiftly expanding sport of pickleball, has secured a $225 million investment from Apollo Sports Capital. This funding round places the company's valuation at $750 million, raising the total investments in Pickleball Inc. to $315 million. This substantial financial backing reflects the sport's rising popularity and its lucrative potential, evidenced by a surge in both participation and media coverage. Apollo Sports Capital, a private equity firm that specializes in sports investments, is confident in the sport's ongoing growth. The transaction illustrates the growing interest from institutions in niche sports that foster strong community involvement. Pickleball Inc. manages professional leagues, equipment production, and media rights, solidifying its role in the sport's ecosystem.