Antonio Calabrò on Industry's Cultural Role and Museimpresa's Mission

Antonio Calabrò, President of Museimpresa and Senior Vice President of Culture at Pirelli, discusses the evolving relationship between Italian industry and culture. He argues that companies should move beyond mere patronage to become active cultural producers, integrating humanistic and technical knowledge. From November 14 to 28, 2025, Confindustria and Museimpresa promote the Settimana della Cultura d'Impresa, now extended to two weeks, under the theme 'Raccontare l'intraprendenza' (Telling Enterprise). Calabrò emphasizes the importance of 'politecnica' culture—green (environmental sustainability) and blue (digital economy)—and the role of factory museums as competitive assets. He cites examples like Pirelli HangarBicocca, corporate libraries, and commissions to Teatro Parenti and Piccolo di Milano. Calabrò calls for a European industrial space that nurtures AI with European values and languages, warning against Italy becoming a 'Grand Hotel' for global elites. He reaffirms that factories are social elevators and places of rights, duties, and personal fulfillment.