Anna Sawai Named First Global Brand Ambassador for Hibiki Whisky in Kimono Campaign

The House of Suntory's Hibiki Whisky has launched its first global campaign, The Masterpiece of Japanese Artistry, starring Shōgun actress Anna Sawai and the historic Chiso kimono house. Sawai is introduced as Hibiki's first-ever Global Brand Ambassador. The campaign imagery features Sawai in a bespoke Chiso kimono created using traditional yuzen dyeing techniques inspired by Japan's landscapes. Imai Atsuhiro, senior designer at Chiso, explained that seasonality is central to kimono design in Kyoto, with motifs chosen for timing and symbolism—water for eternity, plants for renewal, and color shifts reflecting seasons. A film in the campaign draws parallels between kimono making and whisky blending, with Sawai narrating that beauty lives in balance and harmony.