ARTFEED — Contemporary Art Intelligence

Anna Devís on Hasselblad Heroine, Architecture, and Photography

artist · 2026-04-25

Anna Devís, a photographer and half of the creative duo with Daniel Rueda, discusses her journey from architecture school at the Polytechnic University of Valencia to becoming a Hasselblad Heroine. She emphasizes that their work is about capturing ideas, not just architecture, using scale, geometry, and minimalism to tell playful stories. Devís notes that the Hasselblad X1D has been a game-changer, allowing them to share the realism and texture of their hand-made props and available-light street photography. She reflects on the lack of female photography references in her youth and the importance of initiatives like Hasselblad Heroines for future generations. Upcoming projects include a new website launching in September, their first photography book, and conferences worldwide. The duo creates images from simple concepts like 'music' or 'love' and believes creativity and planning are key.

Key facts

  • Anna Devís is a Hasselblad Heroine.
  • She forms a creative duo with Daniel Rueda.
  • Both graduated from the Polytechnic University of Valencia.
  • They use architecture, scale, geometry, and minimalism in their photography.
  • The Hasselblad X1D camera is crucial for their realism-focused workflow.
  • They create images from concepts like 'music', 'science', or 'love'.
  • Devís had few female photography role models growing up.
  • Their new website launches in September.
  • They are working on their first photography book.
  • They have several brand projects and conferences scheduled.

Entities

Artists

  • Anna Devís
  • Daniel Rueda

Institutions

  • Hasselblad
  • Polytechnic University of Valencia

Locations

  • Valencia
  • Spain

Sources