Andrea Vittoria Giovannini: Collecting What Others Aren't Looking At Yet

Andrea Vittoria Giovannini, founder of The Art Society, discusses her collecting philosophy and upcoming exhibition space near Narni, Italy. Her collection of nearly 100 works focuses on emerging Italian artists. The first piece was a 'Pettegolezzo' by Giuseppe De Mattia from Matèria gallery in Rome. She recently acquired a video by Elysée Farazmand and is awaiting works by Stefano Canto and Alessandro Miotti. Giovannini's latest initiative involved a temporary exhibition at Luceferma, a new Mediterranean bar in Milan, featuring Anotherview Project, Mario Silva (Banquet Gallery), and Arda with creative direction by PLUSRL. She also organized collateral events at Roma Arte in Nuvola, including a talk on AI and contemporary art and an installation by Giulio Alvigini curated by Davide Sarchioni at Sanctuary. Giovannini publishes GLANCES, a print project covering Milan, Rome, Venice, and Palermo. She plans to open a space near Narni to display her collection, aiming to attract curious travelers. Notable works include a sculpture by Matisse Mesnil acquired at Artissima '25 and a commissioned portrait by Flavio Orlando set at Rocca Albornoz di Narni. She cites the autobiography of Peggy Guggenheim as essential reading for aspiring collectors and recommends Palazzo Collicola in Spoleto.