Andrea Buglisi designs pop art wine labels for Baglio di Pianetto

Street artist Andrea Buglisi created seven wine labels for Sicilian winery Baglio di Pianetto, blending pop culture with Dadaist and Surrealist references. The labels feature personifications of the monovarietal wines—Insolia, Catarratto, Viognier, Grillo, Syrah, Nero d'Avola, and Frappato—depicted as men and women in everyday poses. For example, Insolia is a girl studying on a vine leaf, Catarratto a man dancing with a vintage corkscrew, and Syrah a strongman from circus imagery. The project, promoted by CEO Francesco Tiralongo, aims to reflect Palermo's culture and the winery's territorial identity. Buglisi, known for his 2021 mural "La porta dei Giganti" featuring Giovanni Falcone and Paolo Borsellino near Palermo's Ucciardone prison, teaches painting and scenography at Liceo Artistico Catalano. The labels were designed for wines produced at Tenuta di Pianetto in Santa Cristina Gela (Palermo) and Tenuta Baroni in Noto (Siracusa). A critical text by Desirée Maida accompanies the project.