Andrea Adamo's Downtown 84 Collection at Milan Fashion Week
At Milan Fashion Week, designer Andrea Adamo presented his Autumn-Winter 2023/24 collection 'Downtown 84' at SouPra, a space south of the Fondazione Prada complex. The collection draws on memories of his hometown Crotone, featuring jacquard knitwear inspired by clay cracks, unfinished tailoring, raw-cut denim, and black patent leather with reptile or metallic textures. Fur-point coats and maxi hoodies, tulle details, and a palette dominated by gray and a special yellow named 'Mariacarla' after his grandmother define the line. The Y2K aesthetic and a rebellious 'cool girl' Milanese attitude permeate the show, which included artificial rain and metallic structures. Adamo, born in Crotone in 1984, studied at the Accademia di Belle Arti di Bologna, worked for Roberto Cavalli, Zuhair Murad, and Dolce&Gabbana, and founded his brand in 2020.
Key facts
- Andrea Adamo presented Autumn-Winter 2023/24 collection 'Downtown 84' at Milan Fashion Week.
- Show held at SouPra, south of Fondazione Prada in Milan.
- Collection inspired by designer's childhood memories of Crotone.
- Jacquard knitwear mimics cracks in clay from Crotone's hills.
- Tailoring left unfinished with hanging panels; denim cut raw with godet volumes.
- Black patent leather in reptile or metallic textures with drawstrings.
- Fur-point coats and maxi hoodies, tulle details on knits and accessories.
- Palette features gray and a special yellow 'Mariacarla' named after his grandmother.
- Adamo born 1984 in Crotone, studied at Accademia di Belle Arti di Bologna.
- Worked for Roberto Cavalli, Zuhair Murad, Dolce&Gabbana before founding own brand in 2020.
Entities
Artists
- Andrea Adamo
Institutions
- Fondazione Prada
- Accademia di Belle Arti di Bologna
- Roberto Cavalli
- Zuhair Murad
- Dolce&Gabbana
Locations
- Milan
- Crotone
- Bologna
- Italy