ARTFEED — Contemporary Art Intelligence

Analogue Wonderland Launches $53 Beginner 35mm Camera Bundle

other · 2026-05-20

UK-based film store Analogue Wonderland has released the Pure35, a reloadable 35mm point-and-shoot camera designed for beginners. Priced at £39.90 ($53), the bundle includes two rolls of Kodak film, a strap, pouch, and stickers. The camera features a fixed 31mm f/9 lens, focus-free operation, built-in flash, fixed shutter speed of 1/120s, and a 70% field-of-view viewfinder. It comes in black, green, or violet leather. The fixed focus range covers one meter to infinity. Analogue Wonderland recommends ISO 200-800 film and offers developing and scanning services. Director Paul McKay stated the goal is to make film photography joyful and accessible. The camera ships to the U.S.

Key facts

  • Analogue Wonderland released the Pure35 35mm film camera.
  • The camera costs £39.90 ($53) and includes two rolls of Kodak film, a strap, pouch, and stickers.
  • It has a fixed 31mm f/9 lens, focus-free, built-in flash, 1/120s shutter speed.
  • Available in black, green, or violet leather.
  • Fixed focus range: 1 meter to infinity.
  • Analogue Wonderland develops and scans film.
  • Paul McKay is Director at Analogue Wonderland.
  • Camera ships to the U.S.

Entities

Artists

  • Paul McKay

Institutions

  • Analogue Wonderland
  • Kodak

Locations

  • United Kingdom
  • U.S.

Sources