American Red Cross launches horror-themed blood donation campaign

The American Red Cross has launched a social campaign titled 'A Bloody Nightmare' to address the summer blood shortage in the United States. Directed by Matt Spicer with cinematography by Caleb Heymann (known for Netflix's Stranger Things), the spot features actress Neve Campbell, famous for the Scream franchise, wielding an axe in horror movie scenarios. Created by BBDO New York, the campaign highlights that while 50% of Americans enjoy on-screen bloodshed, only 3% donate blood. In Italy, Paolo Monorchio of the Italian Red Cross warns of a dramatic drop in donations, with regions like Lazio, Campania, and Sardinia struggling, especially for thalassemia patients, and previously self-sufficient regions like Tuscany and Lombardy now facing difficulties.