American Express Partners with Miami Grand Prix for Luxe F1 Experience
The 2026 Formula 1 Miami Grand Prix saw American Express as a major partner, offering exclusive experiences like Carbone Beach, a pop-up restaurant priced at $4,000 per person. The race weekend included celebrity appearances, Sprint and Qualifying sessions, and a 57-lap race won by Mercedes' Kimi Antonelli, his third straight victory. The partnership reflects F1's growing popularity among Millennials and Gen Z, with AmEx expanding from five to over 20 races globally starting 2025. The event also highlighted Mercedes' resurgence after regulation changes, while Red Bull and Aston Martin struggled. The Canadian Grand Prix is next, May 22-24.
Key facts
- American Express partnered with the 2026 Miami Grand Prix, offering exclusive experiences like Carbone Beach at $4,000 per person.
- Kimi Antonelli of Mercedes won the 57-lap race, his third straight victory, ahead of McLaren's Lando Norris and Oscar Piastri.
- Mercedes swept the first three races of the 2026 season, leading the Constructors' Championship by 90 points over Ferrari.
- Regulation changes forced complete car redesigns, with Mercedes excelling while Red Bull and Aston Martin struggled.
- The Middle East conflict forced cancellation of races in Bahrain and Saudi Arabia, heightening anticipation for Miami.
- Celebrities including Terry Crews, Colin Farrell, Patrick Dempsey, Bethenny Frankel, and Hailey Bieber attended.
- American Express expanded its F1 partnership from five to over 20 races starting in 2025.
- The next race is the Canadian Grand Prix, May 22-24.
Entities
Institutions
- American Express
- Formula 1
- Mercedes-AMG Petronas
- Red Bull
- McLaren
- Ferrari
- Aston Martin
- Alpine
- Racing Bulls
- Carbone Beach
- Concours Club
- Hard Rock Stadium
- Setai Miami Beach
- Robb Report
Locations
- Miami
- United States
- Monaco
- Bahrain
- Saudi Arabia
- Canada
- Opa-locka
- Miami International Autodrome