American Airlines Brings Back Seatback Screens to Compete with Delta and United
American Airlines reversed its long-standing policy of relying on passenger devices for in-flight entertainment. On Tuesday, the carrier announced the installation of seatback screens across its entire narrowbody fleet, alongside an expansion of premium seating. The move seeks to close the gap with rivals Delta and United, which already offer such amenities. The new strategy marks a departure from the airline's approach over the past decade. No specific timeline or financial terms were disclosed. The decision responds to evolving passenger expectations and competitive pressure in the industry.
Key facts
- American Airlines announced the change on Tuesday.
- It will install seatback entertainment screens across its narrowbody fleet.
- It will significantly expand premium seating.
- The move reverses a nearly decade-old strategy.
- Previously, passengers used their own devices for in-flight entertainment.
- The airline aims to catch up with Delta and United.
- No specific dates or costs were provided.
- The announcement came from American Airlines.
Entities
Institutions
- American Airlines
- Delta Air Lines
- United Airlines
Sources
- Quartz —