ARTFEED — Contemporary Art Intelligence

Amazon to Launch Online Art Gallery with Commission-Based Model

market-auction · 2026-04-20

Amazon is planning to introduce an online art gallery later this year, as reported by The Art Newspaper. The platform will operate on a commission model, with fees ranging from 5% to 15% based on the sale price of artworks, rather than charging galleries monthly fees. This approach mirrors the company's Amazon Wine initiative, which launched last autumn and works directly with vineyards. Dealers across the United States have been approached by Amazon regarding the new venture. The virtual gallery is expected to facilitate art sales through the site, with commissions taken from transactions conducted there.

Key facts

  • Amazon is launching an online art gallery later this year
  • The Art Newspaper reported the news
  • Commissions will range from 5% to 15% based on sale price
  • Galleries will not pay monthly fees
  • Amazon has approached dealers across the US
  • The model is similar to Amazon Wine
  • Amazon Wine launched last autumn
  • Amazon Wine works directly with vineyards

Entities

Institutions

  • Amazon
  • The Art Newspaper

Locations

  • United States

Sources