Amazon Makes Alexa+ Free on All Compatible Fire TV Devices in the U.S.
Amazon has announced that its Alexa+ voice assistant will now be available for free on all compatible Fire TV devices in the U.S., removing the previous $19.99 monthly charge for non-Prime users. This update, revealed on August 19, 2026, will automatically enhance users’ devices without the need for app installations or registrations. Devices that support this include the latest Fire TV Stick, Fire TV Cube, Amazon Ember smart TVs, and select third-party smart TVs from Hisense and Panasonic featuring Alexa+ integration. The complimentary version offers conversational search, smart home management, and AI-driven suggestions. Although the mandatory upgrade has drawn some backlash, Amazon is confident that the improved features will attract users. The U.S. rollout is already in progress.
Key facts
- Amazon is making Alexa+ free on all compatible Fire TV devices in the U.S., regardless of Prime membership.
- Previously, non-Prime users had to pay $19.99 per month for Alexa+.
- The upgrade is automatic for existing Fire TV users, requiring no app download or sign-up.
- Compatible devices include current-generation Fire TV Sticks, Fire TV Cube, Amazon Ember smart TVs, and smart TVs from Hisense and Panasonic.
- Google rolled out Gemini to Google TV earlier this year, and Roku upgraded its voice assistant with AI in 2025.
- Amazon reports that Alexa+ users have nearly twice as many conversations on Fire TV than with the original Alexa.
- Alexa+ features conversational search, smart home controls, AI-powered recommendations, and can display Ring camera feeds on TV.
- The announcement was made on Wednesday, August 19, 2026.
Entities
Institutions
- Amazon
- Roku
- Hisense
- Panasonic
- Ring
Locations
- United States