Amazon Licenses AI Shopping Tech to Retailers via AWS

Amazon is offering its AI-driven shopping technology to various retailers via Amazon Web Services (AWS). The AWS Agentic Shopping Assistant utilizes the framework that supports Alexa for Shopping, allowing retailers to integrate conversational AI for discovering products and receiving recommendations. Kate Spade has already adopted this technology. This initiative establishes AWS as a competitor in the realm of AI retail solutions, going up against other cloud-based AI shopping platforms.