Amarelo Beverages Branding: Tropical Design by Beatriz Teotônio

Beatriz Teotônio has crafted an extensive visual identity and packaging framework for Amarelo Beverages, a brand specializing in tropical drinks. The design incorporates a vibrant palette of forest green and bright yellow, complemented by cream and cobalt blue accents, utilizing refined serif fonts for an organized appearance on printed boxes. A flying macaw icon, depicted in a wood block style, serves as the brand mark, with the design applied to printed cards, envelopes, gift boxes, stickers, and paper seals. Emphasizing strong contrast and clean typography, the layout maintains a visual equilibrium between leaf shapes and fine print. This adaptable system works seamlessly across various formats, including small gift cards and large shipping boxes, and is optimized for both digital and physical applications. The branding seeks to harmonize all beverage products with warm tropical hues, balancing natural wood block aesthetics with crisp print elements. Custom font guidelines ensure uniformity across all printed materials. This project is showcased as a case study on Behance, highlighting innovative approaches to drink design and contemporary branding.