Alvura Filmes Branding and Visual System by Gabriel Pio Couto

A creative team, including Gabriel Pio Couto, Edson Naves, Maurício 7F, and Gabriel Mesoma, has developed a new branding identity for Alvura Filmes, a São Paulo-based film production house. The design merges elements reminiscent of film reels with high-quality paper, featuring a color scheme of black, light grey, and warm yellow accents. Central to the branding are a clean serif font and a distinctive star logo. This new identity appears on various materials, such as embossed business cards, silver packaging, and staff t-shirts. The website is designed for mobile optimization, incorporating straightforward layouts and dynamic animations.