Altaroma 2020 Returns to Rome with Hybrid Shows and Emerging Talents
Altaroma, the fashion event in Rome that was delayed due to the pandemic, is set to take place from September 15 to 17, 2020, at Palazzo Brancaccio in a hybrid format. Under the leadership of President Silvia Venturini Fendi and General Director Adriano Franchi, the event aims to uplift emerging designers. The agenda features exhibitions, runway shows, and discussions. The first day includes a session on supporting young talent, the Showcase exhibition, and the collective runway show titled Rome is my runway. Additionally, the non-profit Officine di Talenti Preziosi will present 'Oasi…Nuovi approdi per l’arte dell’ornamento' at Incinque Open Art Monti. Day two emphasizes sustainability with Casa Preti’s 'Luce Luce Luce' and fashion films, while day three offers a meeting about fashion careers and a webinar focused on diversity. All presentations can be accessed on-demand at digitalrunway.altaroma.it.
Key facts
- Altaroma 2020 takes place September 15-17 at Palazzo Brancaccio in Rome.
- President Silvia Venturini Fendi and general director Adriano Franchi lead the event.
- The event supports emerging talents and internationalization amid the COVID-19 economic crisis.
- Day 1 includes a talk on institutional support for young designers and the Showcase exhibition.
- Officine di Talenti Preziosi (OTP) presents 'Oasi…Nuovi approdi per l’arte dell’ornamento' at Incinque Open Art Monti.
- Who Is On Next? finalists include Iindaco, Melip, Zeroundicieyewear (accessories) and AC9, Alexandre Blanc, Dalpaos, Des Phemmes, Dima Leu, Francesco Murano, Gall, Roi Du Lac, Vaderetro (clothing).
- Day 2 features a sustainability roundtable and fashion films by Accademia Maria Maiani and NABA.
- Day 3 includes a webinar at the British Embassy on diversity moderated by ambassador Jill Morris.
Entities
Artists
- Silvia Venturini Fendi
- Adriano Franchi
- Marina Valli
- Gioia Capolei
- Monica Cecchini
- Caterina Biasiucci
- Valerio Polici
- Gretel Z.
- Antonio Falanga
- Grazia Marino
- Roberta Audibert
- Roberta Baiardi
- Flavia Lecci
- Tina Vannini
- Francesca Cottone
- Chiara Perrot
- Caterina Moro
- Jill Morris
- Adelaide C.
- Irma Cipolletta
- Giulia Barela
- Gaetano Pollice
- Mich Vasca
- Michele Chiocciolini
- Giuliana Mancinelli Bonafaccia
- Amato Daniele
- Andrés Romo
- Salvatore Vignola
- Pablo Picasso
- Federico Cina
- Roi du Lac
- Franco Ciambella
- Gaia Proietti Colonna
- Victoria Torlonia
- Luigi Borbone
- Edoardo Gallorini
- Alexandre Blanc
- Andrea Sbarrini
- Gaia Caramazza
- Justin Gall
- Chiara Nardelli
Institutions
- Altaroma
- Palazzo Brancaccio
- Officine di Talenti Preziosi (OTP)
- Incinque Open Art Monti
- Vogue Italia
- Accademia Maria Maiani
- NABA – Nuova Accademia di Belle Arti
- Accademia di Belle Arti di Frosinone
- British Embassy
- Creative District
- Margutta Veggy Food & Art
- Artribune
- Cinecittà
- Istituto Luce-Cinecittà
- Agenzia Ice
- Ministero degli Affari Esteri e della Cooperazione Internazionale
- Roma Fashion Week
- Sole 24 Ore
- International Couture
- A'biddikkia
- Atelier Regina
- Baroqco
- Blue Valentine
- Officine di Talenti Preziosi
- Accademia Italiana
- IED Roma
- Casa Preti
- Accademia di Belle Arti
- Accademia Koefia
- Cna Federmoda
- Tecna Italia
- Gall
Locations
- Rome
- Italy
- Palazzo Brancaccio
- viale del Monte Oppio
- Incinque Open Art Monti
- Margutta Veggy Food & Art
- British Embassy
- Frosinone
- Cinecittà
- Florence
- Milan
- Civitavecchia