Altaroma 2020 Goes Ahead with Live Shows and Digital Runway
From September 11 to 13, 2020, Palazzo Brancaccio in Rome hosted Altaroma, which adopted a hybrid format combining live events with a digital platform called "Digital Runway," garnering over 20,000 connections. The initiative, backed by the Chamber of Commerce of Rome and various organizations, aimed to highlight emerging Italian talent. The 16th edition of "Who Is On Next?" recognized Francesco Murano for womenswear, Dima Leu for menswear, and Zeroundicieyewear for accessories. Among the notable presentations were Caterina Moro's "S.U.D." and Andrés Romo's "Tambora." The event featured 88 brands, 100 accredited buyers, 15 distributors, 20 student works, and 23 events, with the "Showcase" exhibition spotlighting 68 creatives focused on jewelry and craftsmanship.
Key facts
- Altaroma 2020 took place from September 11-13 at Palazzo Brancaccio in Rome.
- The event used a hybrid format with limited live attendance and the 'Digital Runway' live streaming platform.
- Digital Runway recorded over 20,000 connections.
- Supporters included Chamber of Commerce of Rome, Lazio Region, Risorse per Roma, Metropolitan City of Rome Capital, Ministry of Foreign Affairs, and ICE Agency.
- The event collaborated with Pitti Immagine and Camera Nazionale della Moda Italiana.
- The 16th 'Who Is On Next?' competition winners: Francesco Murano (womenswear), Dima Leu (menswear), Zeroundicieyewear (accessories).
- Francesco Murano dressed Beyoncé for the 'Spirit' video.
- 88 brands and designers participated, with 100 buyers and showrooms accredited.
- The 'Showcase' exhibition featured 68 creatives focusing on craftsmanship and jewelry.
- Designers included Caterina Moro, Andrés Romo, Mattia Piazza, Francesca Cottone, Leonardo Macina, Gretel Z., and Alessandra Cappiello.
Entities
Artists
- Francesco Murano
- Dima Leu
- Simone Testore
- Daniele Testore
- Caterina Moro
- Andrés Romo
- Mattia Piazza
- Francesca Cottone
- Leonardo Macina
- Gretel Z.
- Alessandra Cappiello
- Beyoncé
- Sara Sozzani Maino
- Simonetta Gianfelici
- Franca Sozzani
- Adriano Franchi
Institutions
- Altaroma
- Palazzo Brancaccio
- Camera di Commercio di Roma
- Regione Lazio
- Risorse per Roma
- Città metropolitana di Roma Capitale
- Ministero degli Affari Esteri
- ICE Agency
- Pitti Immagine
- Camera Nazionale della Moda Italiana
- Vogue Italia
- Artribune
Locations
- Rome
- Italy
- Capri
- Positano
- Puglia